in collaboration with:

Level: Advanced
Dates: 20 – 30  July 2010
Hours: 10:00am – 4:00pm
Course language: English or Italian with simultaneous translation into English
Cost: 1250 euro + VAT

Who is the course addressed to?
The course addresses to whoever aims to widen and diversify their professional perspectives in the field of visual merchandising and store communication strategies. Participants should have some prior experience, curiosity, passion and ability to interpret news and trends in the field.

Despite the large success of online sales, stores remain the preferred place for shopping. They still are the place where fashion creations can be seen, touched, longed for, even and especially thanks to an adequate and spectacular set up of windows and expositions areas. The store is the place where customers can be convinced to buy, in which furniture, materials, lights, colors, music, and all that regards showing products is designed by the visual merchandiser, director of communication strategy that surrounds, fascinates and attracts consumers. The science and the art of Display.

Objective
Developing and updating the professional profile of the visual merchandiser and other professionals with an interest for Retail.

Contents
Visual merchandising and communication and sales strategies – new visual merchandising concepts and trends – store design and shopping experience.

Methodology
Lectures, visit, workshop

Course Leader: Annagemma Lascari

Project Leader: STEFANO SATI

Stefano Sati is currently the worldwide visual merchandising director and retail image coordinator at Emilio Pucci, florentine fashion brand now part of LVMH, the most important french luxury group. Since 2001, after the master at New York Tisch School of the Arts, he has collaborated with Giorgio Armani (2001), Dolce&Gabbana as Europe visual merchandising manager (from 2002 to 2005) and Gianni Versace as global visual merchandising wholesale coordinator (from 2005 to 2008).