Level: Advanced
Dates: 20 – 30 July 2010
Hours: 10:00am – 4:00pm
Course Language: English
Cost: 884 euro + VAT

Who is the course addressed to?
Anyone studying or working in design who is inquisitive, has an open mind to new ideas, enjoys discussing their ideas and the ideas of others and anyone with a strong interest in the field who’s looking to improve the knowledge of contemporary design in a Milan context.

“ “Less. Less emphasis and less manipulation, less rhetoric and less tinsel, less reject and less waste; less, by choice or by destiny, in order to reconsider fundamental needs and essential forms.” Gabi Scardi, critic and curator

Milan is the design city per excellence, acting as the main ambassador of the made in Italy throughout the world. The emphasis of this course is to take you on a journey of design discovery in the Mecca of Italian lifestyle – Milan. On this journey, you will get an insight into the Italian design history and present, by visiting the major Italian companies, design studio and showrooms. Through furniture, interior, products and materials, you will get in touch with the designers and their inspirations. Down to the heart of the Italian design values and trends, the course will alternate lectures and visits into the best spots of the design industry. Shop, company museums, art exhibitions, foundations and galleries, design studios, design hotels, lounges and restaurants, the rite of Milanese happy hour, exceptional lecturers will let you discover the inner and hidden city that each April hosts the most important design week of the world in hundred of uncommon location widespread in the different Milan design districts. You will be encouraged to collect information (notes, leaflets, sketches etc) by meeting key Italian professional figures and will be asked to present conceptual boards reflecting your inspirations at the end of it. This in turn can become a valuable addition to your own portfolio. You will spend time learning about current design trends and collected relevant research to present at the end of the course.

Objective
To explore aspects and setting picture of the best in design in Milan.

Methodology
Lectures, visits, workshop

Course Leader: Diana Marrone
Diana Marrone is journalist and p.r. On 2002 she initiated pressreleaseundercover, agency which sells strategic communication, media lobby, event design with an associative structure strong of relation and professional contacts with all the resources useful to deliver advanced press relation services, design and production of events, design exhibitions either for Italian and for International design foundations, studios and companies during Milan “Design Week” and in the main Italian centres and museums. With its head office in Milan, the agency collaborates and works in the whole country (among the satellites, Rome, Bologna, Venice, Turin, Genoa) and Europe (London, Paris, Munich, Berlin, Barcelona). The agency works mainly in contemporary art and culture and helps curators and critics in events and exhibition production as fundraiser, executive producer, location finder (only in Italy).