Creating a Fashion Collection “The Brand Restyling”

Hours: 10:00am – 4:00pm

Course Language: English or Italian with simultaneous translation into English

Cost: 1117 euro + VAT

Fashion designers, visual designers, stylists, brand designers and fashion managers.

To design a collection means to focus on research themes that are able to support not only the collection itself, but also the management of creativity. Brand re-styling has today become a necessary step for the new-generation of professionals operating within the fashion world who need to interpret and act in different, new and exciting ways. This course intends to explore brand re-styling as an important element of fashion designing, one that influences and modifies the approach to designing a new collection.

Deepening of thematic areas in the perspective of a brand restyling project

Lectures, visits, workshop

Contents:

The fashion collection, fashion trend analysis, product and style, retail, brand image and communication, griffe restyling, fashion licensing and corporate identity. Visits. Practical workshops.

Course and Project Leader:

Annagemma Lascari

Annagemma Lascari is a designer with vast experience in the development of creative and innovative projects in womenswear, including daytime, evening, bridal, knit, deluxe accessories and fabrics. She has worked as a designer for Capucci, Ferre, Dior and Gabrielli, has a private studio in Milan and has produced trend work for Vogue Italy. She has her MA in fashion from Domus Academy and has been a visiting lecturer at Central Saint Martins.